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Objectives

• Connect with students, student organizations, University departments, and surrounding community through online conversations.
• Promote events/areas to demonstrate the diverse number of groups and events in your department throughout the year.
• Develop a strong relationship with followers through creative, relevant posts.
• Utilize images, mentions (tags), and hashtags to better tell your department's story.

Policies

• Be respectful.
• Strive for accuracy.
• Remember your audience.
• Keep personal views separate from your department's posts.
• Do not share confidential or private information.
• Respect copyrighted materials.
• Use proper grammar.
• Be appropriate – updates represent your department and ̨ÍåÂãÁÄÖ±²¥.
• Correct mistakes.

Best Practices

• Be strategic with social media.
• Review post before pushing send. (spelling, grammar, links, etc.)
• Use appropriate language, features, and number of characters.
• Strive to use less than 100 characters per tweet (including links).
• Don’t put links to Facebook from Twitter or vice versa.
• Don’t use #hashtags in Facebook.
• Properly tag accounts/handles.

Make it a Conversation

• Monitor mentions of your department and its areas.
• Retweet mentions when appropriate.
• Thank users for retweets.
• Ask for retweets, yes ask.
• Answer questions/address complaints immediately.

Images, Links & Hashtags

• Use images to drive the highest engagement.
• Include links (With URL shorteners if necessary)
• Ensure links work.
• Don’t use more than two hashtags.
• Facebook: Only include image if it relates to post. / Edit web page title and body text to relate to the update.

Maintain

• Keep users organized in proper lists. (Twitter)
• Monitor mentions and other conversations about your department and its areas.
• Monitor ̨ÍåÂãÁÄÖ±²¥’s departments, groups, faculty/staff, and students.

Live-Tweeting Resources